Music Marketing & Promotion · June 29, 2022

The digital revolution of the music industry has created endless possibilities to share music on a global scale - awesome! However, this is creating additional complexity for the creators to ensure a fair reward of their hard work and creativity. This in itself is becoming an increasingly important topic since stream revenues are constantly dropping in parallel.

Music Marketing & Promotion · August 31, 2020

This series of articles will be dealing of an experience of a musician like me stepping into the direction of publishing and self-promoting new song material. The second episode of the series is dealing with some experiences with Streaming Promotion Services.

Music Marketing & Promotion · August 26, 2020

This series of articles will be dealing of an experience of a musician like me stepping into the direction of publishing and self-promoting new song material. It's real - no virtual reality or story telling. And sharing these experiences with other musicians probably help looking at these efforts more realistically and find ways that work better than others.